What Executive Advisory Actually Looks Like

One question I'm often asked is: "What does executive advisory actually look like in practice?"

The answer is that it's probably different from what most people expect. I don't believe in showing up once a month, having a two-hour conversation, offering some advice, and then disappearing until the next meeting.

Businesses don't operate on a monthly cycle. Opportunities, challenges and decisions happen every week.

That's why my advisory engagements are structured around two rhythms: • A weekly tactical and accountability session focused on priorities, progress, obstacles and key decisions. • A monthly strategy session where we lift our eyes from the day-to-day and focus on growth, future opportunities, risks, succession, leadership, market positioning and long-term value creation.

Of course, both conversations cover elements of the "here and now" and the future. The difference is intent. One keeps momentum and accountability high. The other ensures we don't become so busy running the business that we forget to build it.

I've found this combination creates a powerful balance between strategy and execution. Because great plans don't create results. Consistent action, good decisions and accountability do.

Also, around 50% of my clients call me outside of the 'schedule' because stuff happens when we're not looking! That's all part of having someone else on speed dial.

The real value isn't in having an advisor. The value comes from having a trusted partner who helps ensure the right things actually happen.